The venue for the event was one of Malmö’s largest cultural and entertainment centers, Moriska Paviljongen, in the heart of Folketts Park, where the Eurotown was held,
The event became a platform for demonstrating the achievements of Ukrainian culture to the European community. All attendees had the opportunity to get acquainted with Ukrainian brands that create things with Ukrainian meanings:
Designer Kamilla Klynsky and the Milky for Ukrainians brand
Iya Skoromna and the hand-painted clothing brand IYA
Designer Maryna Stadnik and Maryna Stadnik brand
NUD brand
Designer Vlada Dizik
Girchicya brand
Designer Victoria Osipenko and Viktoria’s Fashion Realm brand
Alina Semenenko brand
Designer Myroslava Rusak and her brand BABAI
Designer Iryna Krasnokutska and her brand KalinaArt
Designer Iryna Pochetnaya and her brand Pochetnaya.Broderie.
Contemporary Ukrainian designers and their brands of clothing, accessories and jewelry, who took part in the event, offered to get acquainted with their collections, which are real works of art that you want to keep as a souvenir.
On the stage, the audience saw both modern products and models filled with authentic sacred meaning with ancient cultural codes. Each collection is a personalization of the designer’s personality, creating their own unique artistic space.
Unique designer collections were presented on the stage by Ukrainian modeling agencies.
The international children’s project Dream Models Fashion Week is a bright and unique show that brings together talented, charismatic children and designers from Ukraine and the world. The head of the agency is Yulia Lukyanenko.
Teen Age Model School with its head Svitlana Starostenko. This is a modern space where each model is a personality! The school offers many interesting classes, photo shoots, themed workshops, fashion shows and commercials, because a child’s dreams should come true no matter what! There are no words here: “You can’t do it” and “You won’t succeed”. They always say: “You can do it, let’s try again!” After all, Teen Age Model is not just a school, it is a family where every student is loved and appreciated, and they are taught in an atmosphere of kindness and respect.
The event featured paintings by the famous Ukrainian artist Anna Churyukina and her brand Anna Churyukina. She is a painter and designer. Anna Churyukina is an artist who opens up new facets in realistic painting. Her paintings are a bright, cheerful and original fusion of impressionism and post-impressionism with a touch of expressionism and fauvism.
The United By A Dream project has joined the My Voice Rebuilds charity fundraiser organized by Alyona Alyona and Jerry Heil in cooperation with UNITED24 and the Ministry of Education and Science of Ukraine, Visa and Oschadbank. The goal is to raise UAH 10,000,000 to help children return to school. The funds will be used to rebuild an educational institution for children in the city of Dnipro.
The unique art object, which was created by artists, designers and public figures present at the event, will serve as a lot at the online auction. It was created under the guidance of Swedish artist Margarita Podlipska, owner of Riorita Art Studio.
Ukrainian singers Victoria Bobal, Inessa, and Angelina Terennikova presented their music to the audience.
The event featured performances by artists who have won the Eurovision Song Contest in their respective countries – Natalia Barbu (Moldova), MÉLOVIN (Ukraine), Dons (Latvia), Iolanda (Portugal), Sarah Bonnici (Malta), Windows 95man (Finland), Raiven (Slovenia).
The headliners of the evening were the representatives of Ukraine for the Eurovision Song Contest 2024 – Alyona Alyona and Jerry Heil.
The event was hosted by Eugenia Scarlett, Angelina Terennikova, and Ksenia Kovaleva.
Event partners: National Public Broadcasting Company of Ukraine (Suspilne), Viva! Ukraine – the first and best magazine about stars, FASHION STAR – a stylish TV channel about fashion and show business stars, Fresh Events – an international European company (Denmark), Snabbspåret till Etableringen – a project that organizes a social space for refugees from Ukraine in Sweden as part of Kvarnby Community College, Helena Thomasson, a tour guide in Sweden and Denmark, founder of Art Tours Scandinavia, Natali Yasna, a philanthropist, patron of the arts, founder of the Diplomatic Group “We” charity foundation, Tetiana Chayevska, a celebrity makeup artist, Horn brand and founder of the brand Iryna Midler.
Photographers and videographers of the event: Kateryna Balagura, Petro Zhdanov, Ksenia Belovodska, Kateryna Kryvenko
