In recent years the hosts of the Eurovision Song Contest have spent months debating and perfecting their slogan for the contest. But starting at Eurovision 2024 in Malmö, that responsibility is gone.
The EBU has announced that moving forward, the permanent slogan for Eurovision will be United By Music.
Ebba Adielsson, Executive Producer of the 2024 Eurovision Song Contest for Sweden’s SVT, said that the BBC’s slogan was simply too perfect to let go.
“After Loreen’s win in Liverpool last spring, the whole machinery for the Eurovision Song Contest 2024 kicked into action and pretty soon the discussion about the slogan arose. We quickly realized that the great slogan chosen by the BBC says exactly what this competition is about, uniting in music, and we saw no reason to change something that sums up the foundation of the entire event so well.
“It’s great that the EBU has also decided that this is the slogan that will be used by all host broadcasters from now on. Right now, we are in the middle of the process of producing the artwork to match the slogan, which will be revealed soon.”
Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest, spoke of continuity in a statement released by the EBU.
“The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand.
“By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music.
“As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger.”
The EBU-run Eurovision web site said that the slogan “encapsulates the core values of the Eurovision Song Contest, which has a rich history of promoting diversity, inclusivity, and artistic expression. The slogan resonates with the Contest’s ability to bridge differences and ignite a sense of shared community, regardless of nationality, language, or background.”
So what do you think? Are you a fan? Do you think it will stand the test of time? Let us know down below!