Video games are well and truly a mainstream pastime, even if they aren’t present in the media as much as films or music.
Some 60% of the UK population above the age of 16 plays video games, whether on their phone, computer or console, according to a 2021 survey by the UK’s communications regulator Ofcom.
And, last year’s game sales topped £4.7 billion in the UK alone, which is more than double that of the music industry, the digital entertainment and retail association says.
And, on top of that, the highest grossing media franchise of all time(which basically means it makes the most money) is Pokémon, which began as a humble GameBoy game in the 90s.
So even though video games are not really talked about on the same level as film and music in the mainstream media, it’s an industry that is just as big, if not bigger.
