With Eurovision 2024 season now fully in swing, the European Broadcasting Union and Swedish broadcaster SVT have revealed the 2024 contest’s branding and artwork!
The artwork is based around “The Eurovision Lights”, a concept created by mixing the Northern Lights and the Power of Music which Eurovision provides us. We see the shapes of Aurora Borealis mixed into a shape akin to an equaliser. The colour palette is bold, the font even more so – it provides one of the most modern designs in recent contests.
Despite it’s modernity, the branding purposely has retro vibes added in, to create something everyone can enjoy, and resonate with. We have seen blends like this before with design from artists like Dua Lipa‘s work, and in Spotify’s platforms and their annual Wrapped feature.
Elements of the design can be manipulated such as colour transitions, thickness of the bars in which the equaliser effect is set, and speed of the flow of colour up and down the bars. Flags are set to be created this way, as well as other design features in the show.
The design keeps the “United by Music” slogan from the 2023 contest, which will be the slogan for all future editions.
Full press release below
Press release from the EBU: The Eurovision Lights
Northern lights central to the visual identity for the Eurovision Song Contest 2024
Following the announcement by SVT and the EBU that the slogan “United By Music” will be used for the 2024 Eurovision Song Contest in Malmö we’re excited to reveal how the slogan will be visually expressed through the branding of the event via “The Eurovision Lights”.
About the identity
By combining the northern lights and the harmonic rhythm of sound equalizers, a visual was created – “The Eurovision Lights”. The concept is based on simple linear gradients, inspired by the vertical lines that permeate both the northern lights and sound equalizers, and has been created to be a versatile identity that can be adapted according to need and devices.
This scalability is central to ensuring a consistent experience regardless of platform or screen size.
“We are so proud to present an identity that is designed to be flexible and useful both on and off screen, said SVT’s Christel Tholse Willers, Deputy Executive Producer of the Eurovision Song Contest 2024.
“It is inspired by the magnificent “northern lights”, the beauty and mystery of which has been transformed into “The Eurovision Lights”. It is a captivating and beautiful mix of the Eurovision Song Contest’s sparkling official brand colours that will not only be seen across the three live shows but also in exciting variations in different contexts across the event’s digital platforms and gives a Eurovision feel in Malmö’s urban spaces,” she added.
A story in itself
Johan Bello from design agency Uncut, created the artwork.
“The identity is not just a logo but a story in itself, with the northern lights as the basis and the Eurovision Song Contest’s colour palette as the driving force,” he said.
“This union of elements creates a dynamic and versatile palette that will open up for creative use in different ways,” he added.
“Our goal is to use clean, simple gradients as basic building blocks to create a Eurovision identity that is bright, modern and forward-looking,” added Sidney Lim who was also involved in the design.
What do you think of the design and branding for Eurovision 2024? Will you be collecting all the colourful merch to come? What is your favourite part of the design? Let us know what you think in the comments below.
