Is it Love? Loreen explores “the riddle of your heart” in Eurovision follow-up single

It’s out. And it’s yours. Those were Loreen’s words on Instagram as she finally celebrated the release of “Is It Love,” her Eurovision follow-up single.

As ever, Loreen sought to meld pop with art. Describing the song she says:

“’Is It Love’ was born from a place of seeking clarity, it’s a song describing and contemplating a love that’s so deep but at the same time filled with confusion.”

“It’s about realising that to create a deeper understanding of yourself you need to accept the duality of life, that distortion and clarity goes hand in hand and are equally as important.”

“And to experience the depth of true love, both to the self as well as to others, you have to accept and experience the depth of pain.”

As with “Tattoo” and “Euphoria,” Loreen’s powerful voice reigns over cinematic production. During the contemplative verses she admits to “workin’ on the riddle of your heart” as she’s “lost you in the maze.” And then her plea, which can only be answered by a question: “Now let me out. Is it love?” It all swells into a Sia-like chorus.

The track is written by MTHR (”Can’t Tame Her” – Zara Larsson, “Better Days” – Neiked) together with Dag Lundberg (”Where Are You Now” – Lost Frequencies) and Maia Wright (Armin Van Buuren, Gryffin NOTD). The vocal production is made by Albin Nedler (Harry Styles, Sam Smith, Selena Gomez), and mix engineer Josh Gudwin (Bad Bunny, J Balvin, Justin Bieber).

Loreen is set to embark on a sold-out UK & European tour this winter, kicking off in Dublin on 7 November with shows in Glasgow on 8 November, and London’s Electric Brixton on 10 November with a further 15 stops across Europe before wrapping on 5 December in Paris, France.

With stage visuals designed by Tobias Rylander whose previous work includes lighting design for Beyonce’s Renaissance World Tour and Loreen’s very own Eurovision-winning performance of “Tattoo”, the show promises to be a completely immersive experience, mimicking Loreen’s personal ethics of prioritising connections with fans, nature, spirituality, and music.

THE TATTOO TOUR UK & EUROPE 2023
7 November – Dublin, Ireland (Opium Rooms)
8 November – Glasgow, UK (St Luke’s & The Winged Ox)
10 November – London, UK (Electric Brixton)
12 November – Amsterdam, Netherlands (Paradiso)
14 November – Antwerp, Belgium (Trix)
15 November – Berlin, Germany (Metropol)
16 November – Warsaw, Poland (Klub Stodola)
17 November – Hamburg, Germany (Docks)
19 November – Oslo, Norway (Rockefeller Music Hall)
20 November – Copenhagen, Denmark (Vega)
23 November – Stockholm, Sweden (Cirkus)
26 November – Helsinki, Finland (Vanha Ylioppilastalo)
27 November – Tampere, Finland (Pakkahuone)
29 November – Tallinn, Estonia (Noblessner Foundry)
30 November – Riga, Latvia (Palladium)
1 December – Kaunas, Lithuania (Kauno Arena)
4 December – Zurich, Switzerland (X-TRA)
5 December – Paris, France (Alhambra)